High-Level Forum on the Silver Economy 2025

Reimagining Life, Work & Community

Panel

The Listening Factor: Prevention as a Catalyst for Healthy Aging

Manchester

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November 11, 2025

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Sister Auditorium at the Renold Innovation Hub

11:05 GMT

Building vaccine confidence among older adults is essential for reducing avoidable healthcare costs, preventing system strain, and promoting healthier aging. This panel examines systemic, behavioral, and community-level strategies for rebuilding trust in vaccines and cultivating a prevention-first mindset.

Speakers

Andy Burnham
Mayor of Greater Manchester
BIO
Heidi Larson
Founding Director, the Vaccine Confidence Project, former head of Global Immunisation Communication at UNICEF
BIO
Adrian Hayter
Medical Director for Clinical Policy, Royal College of General Practitioners
BIO
Madeleine Breckon
Moderator
VP Vaccines Product and Pipeline, Global Communications & Government Affairs, GSK
BIO

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