Alzheimer’s disease has been recognized as the 21st century scourge, profoundly affecting healthy aging, caregiving, workforce productivity related to employee caregiving demands, and the silver economy itself. This fireside will explore how Alzheimer’s can learn from another 21st century age-related NCD, cancer, in areas such as awareness and stigma, research funding, and regulatory and reimbursement models. What are we doing right in the AD space, and what can we learn from cancer? How do the two support each other?