César Rafael García Morales is a global specialist in Silver Economy, Longevity Economy, and Silver Banking, with over 15 years of experience across Latin America, Europe, and Asia. He currently serves as Silver Economy Specialist at IFC/World Bank, Aging Advisor for UNFPA, and Director of the Innovation Hub at Fundación AVU.
He has designed regional strategies on aging and financial inclusion for multilateral organizations, led more than 140 partnerships with governments and corporations, and created flagship initiatives such as the Silver Economy Summit in Mexico. His work integrates public policy, innovation, and financial services for people 50+, positioning him as a key voice in building age-inclusive economies worldwide.